Creative people have better-connected brains. Duke Today, Feb. 20, 2017. Seemingly countless self-help books and seminars tell you to tap into the right side of your brain to stimulate creativity. But forget the “right-brain” myth — a new study suggests it’s how well the two brain hemispheres communicate that sets highly creative people apart. People who score high on common tests of creativity have significantly more white matter connections between their right and left hemispheres, finds a new analysis. Picked up by the Daily Mail and Psychology Today.