Birds have time-honored traditions, too. Duke Today, June 20, 2018. By faithfully copying the most popular songs, swamp sparrows create time-honored song traditions that can be just as long-lasting as human traditions, finds a new study. The results show that creating traditions that pass the test of time doesn’t necessarily require exceptional smarts. Picked up by Gizmodo, Mental Floss, Newsweek, the Daily Mail, Science Magazine, National Geographic, The London Economic, News & Observer and New Scientist.