Robin Smith

About:  You want your science to matter. But do you struggle to get your message across to people outside your field? Robin Smith reshapes the raw ore of research into strategic content for donors, reporters, funding agencies, policymakers and other stakeholders. She is a science writer for Michigan State University with a PhD in biology and quantitative genetics. Before joining MSU, she spent 15 years covering basic research for Duke University, securing hundreds of placements in outlets such as The New York Times, The Washington Post, BBC News and National Public Radio. She helps researchers craft key messages, make data more relatable, identify the stories behind their science, and work with their news office to lighten the load. When she’s not at her desk, she’s often exploring art or the outdoors, or waxing nostalgic about sleep.